IronPigs to go by ‘Jimmies,’ not sprinkles, on Salute to Philadelphia Day
We’ll just have to agree to disagree about this one.
The Philadelphia Phillies Triple-A affiliates – the Lehigh Valley IronPigs – have decided to go by the name “Jimmies” on July 11, their “Salute to Philadelphia Day.”
“In the 15 years I’ve lived in the region, I’ve witnessed the debate between jimmies and sprinkles,” IronPigs president and general manager Kurt Landes said of the decision. “This should settle it once and for all as we’ve decided to embrace ‘jimmies’ and forever forth make that the official name of the mini candies we love to include on our ice cream. We are celebrating this monumental decision by re-naming our team the ‘Jimmies’ this July 11th.”
From a marketing standpoint, this is seemingly a genius move. Even if people referring to what you believe to be sprinkles as jimmies is one of your pet peeves, the lesser-used name will undoubtedly generate more headlines and sell more merchandise.
We don’t yet know what the uniforms that go with this name will look like, though this t-shirt available on the team’s website may offer a clue:
In their 14th season as the Phillies Triple-A affiliates, the IronPigs are currently 19-19, good for third place in the Triple-A East Northeast Division.
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