Phillies fans should hope they get to know the Strauss logo awfully well over the next couple months.
Not necessarily because they want it in the first place, of course. In news that continues the recent wave of advertisements on MLB uniforms, the ostrich logo of Strauss will be on helmets for the entire postseason, as well as regular season games in Europe and, starting next year, the minor leagues.
The deal with Strauss — a German workwear company — runs through fall 2027.
The announcement escalates the increasing trend of jersey sponsorships, which all but a handful of teams have introduced since the league began allowing it last season. That includes the Phillies, who unveiled their Independence Blue Cross sponsorship on the last day of July.
Of relevance to the Phillies for as long as they’re in the postseason, here’s what the Strauss logo looks like on a red helmet.
Must-read Phillies content
- Ty Daubert wrote about the depth players coming up big for the banged-up Phillies down the stretch.
- With a big series against the Mets on tap, here’s where the Phillies’ NL East magic number stands, from Destiny Lugardo.
MORE FROM PHILLIES NATION
- Phillies 2024 Walk-Up Songs
- ‘I Just Told Him That Was Bulls—‘: Nick Castellanos, Phillies React To Beaning
- Can Zack Wheeler Catch Chris Sale In NL Cy Young Race?
- If Bryce Harper Says He’s OK, Should We Take His Word For It?
- Phillies Prospect Aidan Miller Earns Aggressive Push To Double-A: ‘It Says A Lot About Him’
- Prospect Seth Johnson Settling In With Phillies Organization After Deadline Trade, ‘Weird’ Start To Career
- Bryce Harper On Nagging Soreness: ‘Not Concerned’
- Nick Castellanos Gives Most Nick Castellanos Answer Ever
- ‘I Don’t Think It’s Going To Stick’: Phillies Pitchers React To Six-Inning Minimum Rule Being Considered
- Phillies 2024 Giveaway Schedule
Adam
September 27, 2024 at 10:36 am
I hope to god they ditch those horrendous city connect unis. I went to a few Phillies games this season, and in the team store it seemed about 80% of their player unis were only available in city connect design. Tried looking for a cream, pinstripe or powder blue jersey but despite being one of the first customers into the team store, they didn’t even have any. Only city connects, which look abhorrent.